SCHAUMBURG, IL – The 2026 AFS Foundry Marketing & Sales Conference will be held Oct. 27-28 at the AFS Headquarters in Schaumburg, IL. This event will provide insight on industry trends specifically curated to help foundry leaders stay ahead of market standards.
Casting buyer behavior is rapidly evolving, government policy is reshaping manufacturing investment, artificial intelligence is changing how buyers research suppliers, and customer expectations continue to grow. This conference is designed to help attendees respond to the continuously evolving market and consumer needs.
This one-and-a-half day event will cover various topics like interpreting market trends and commercial data, analyzing buying behavior and sales cycles, practical market strategies that support business growth, and how to develop marketing plans specifically catered toward the foundry industry.
This event will provide plenty of opportunities to network with industry professionals and to learn from experts in foundry marketing. For more information including the full agenda, hotel information, and to register, visit the 2026 Foundry Marketing & Sales Conference webpage. Attendees can save on registration by signing up by October 9.
The American Foundry Society is a dynamic technical and advocacy organization that serves and represents the $53.7 billion metalcasting industry. AFS is the only association serving the entire industry, including all metals and processes, with a three-part focus on advocacy, education, and innovation. AFS also publishes Modern Casting and Casting Source magazines and presents Metalcasting Congress and CastExpo, the largest metalcasting trade events in North America. Founded in 1896, the organization is based in Schaumburg, Illinois, with an advocacy office in Washington, D.C. More information is available at AFSinc.org.