2026 Foundry Marketing & Sales Conference
AFS HeadquartersOctober 27 – 28, 2026
Overview
This one-and-a-half-day conference is designed to help foundries better understand their markets, strengthen sales effectiveness, and develop practical marketing plans without requiring large teams or complex resources.
Day 1 focuses on how sales teams can identify, gather, and interpret critical market data such as industry trends, customer buying triggers, and sales cycle dynamics. Attendees will gain a clearer understanding of how customers evaluate foundries and how to use that insight to guide decision-making.
Building on that foundation, Day 2 transitions into marketing executions showing attendees how to translate sales and market data into a focused, actionable marketing plan.
By the end of the conference, participants will leave with the tools, frameworks, and confidence to build and implement a marketing plan that supports sales growth and improves visibility; regardless of team size or marketing experience.
Location
Conference Agenda
Focus:
- Why foundries struggle with sales visibility and marketing planning
- The role of data in improving sales outcomes
- How this conference helps you build a practical marketing plan
Speaker TBA
Focus:
- Current market trends across automotive, agriculture, aerospace, construction, heavy truck
- Understanding sales cycles by industry
- What triggers customers to evaluate new foundry suppliers
Outcome:
- How to identify meaningful external data that impacts demand
Focus:
- Real buying behaviors and decision drivers
- Examples of buying triggers
- Common early-stage customer questions
- Examples of sales cycle behaviors
- How messaging gaps impact sales success
- Website and forward-facing platforms up to scale?
- Customer segmentation and how they purchase
Outcome:
- Understanding your customers through data
Focus:
- Using sales activity as a source of market data
- Capturing insights from key accounts and opportunities
- Identifying patterns in customer questions and needs
Outcome:
- How to systematically gather usable sales data
Focus:
- Simple tools (CRM, spreadsheets, AI-assisted summaries)
- How to track buying signals and customer interactions
- Organizing data for visibility and repeat use
- Understanding your lead generation pipeline
Outcome:
- Practical methods to capture and structure data
Focus:
- Identifying trends vs. noise
Connecting data to sales opportunities
Prioritizing markets, industries, and accounts
Outcome:
- Turning data into usable insights
Focus:
- Translating insights into messaging and positioning
- Aligning sales priorities with marketing focus
- Setting up Day 2 framework
Outcome:
- Clear transition from sales intelligence → marketing plan
Focus:
- What marketing actually means in a foundry environment
Core elements: positioning, messaging, visibility
What works vs. what doesn’t
Outcome:
- Clarity on simple, effective marketing
Focus:
- Aligning marketing activities to sales priorities
- Selecting the right channels (email, website, sales tools)
- Setting realistic goals for small or non-existent teams
Outcome:
- Step-by-step structure for a marketing plan
Activities:
- Identify target markets and triggers
- Define key messages and priorities
- Outline 3–5 actionable marketing activities
Outcome:
- Attendees leave with a draft marketing plan they can implement
Registration
AFS presents a variety of technical and management conferences (in both in-person and virtual formats). The refund policy for AFS conferences is as follows: 1) Substitutions are accepted at no charge at any time up until the start of the conference; 2) Full refunds are offered if AFS is notified in writing of cancellation at least 30 days in advance of the conference. No refunds or credits are available for less than 30 days written notice.