2026 Marketing & Sales Conference

Tuesday, October 27, 2026
DAY 1 – SALES INTELLIGENCE, MARKET DATA & INTERPRETATION
8 – 8:45 a.m.
REGISTRATION & NETWORKING BREAKFAST
8:45 – 9:15 a.m.
WELCOME & CONFERENCE OVERVIEW: CONNECTING SALES DATA TO MARKETING IMPACT

Focus:

  • Why foundries struggle with sales visibility and marketing planning
  • The role of data in improving sales outcomes
  • How this conference helps you build a practical marketing plan
     
9:15 – 11:15 a.m.
INDUSTRY TRENDS & MARKET SIGNALS ACROSS KEY SECTORS

Speaker TBA

Focus:

  • Current market trends across automotive, agriculture, aerospace, construction, heavy truck 
  • Understanding sales cycles by industry 
  • What triggers customers to evaluate new foundry suppliers 
     

Outcome:

  • How to identify meaningful external data that impacts demand
     
11:15 – 11:30 a.m.
BREAK
11:15 a.m. – 12:30 p.m.
HOW FOUNDRY CUSTOMERS BUY TODAY

Focus:

  • Real buying behaviors and decision drivers 
    • Examples of buying triggers
  • Common early-stage customer questions 
    • Examples of sales cycle behaviors
  • How messaging gaps impact sales success
    • Website and forward-facing platforms up to scale?
    • Customer segmentation and how they purchase

Outcome:

  • Understanding your customers through data
12:30 – 1:30 p.m.
NETWORKING LUNCH
1:30 – 2:30 p.m.
TURNING SALES INSIGHT INTO MARKET INTELLIGENCE

Focus:

  • Using sales activity as a source of market data
  • Capturing insights from key accounts and opportunities
  • Identifying patterns in customer questions and needs

Outcome:

  • How to systematically gather usable sales data
     
2:30 – 3 p.m.
BREAK
3 – 4 p.m.
TOOLS FOR CAPTURING & ORGANIZING SALES AND MARKET DATA

Focus:

  • Simple tools (CRM, spreadsheets, AI-assisted summaries)
  • How to track buying signals and customer interactions
  • Organizing data for visibility and repeat use
  • Understanding your lead generation pipeline

Outcome:

  • Practical methods to capture and structure data
     
4 – 4:45 p.m.
INTERPRETING THE DATA: WHAT IT ACTUALLY TELLS YOU

Focus:

  • Identifying trends vs. noise
    Connecting data to sales opportunities
    Prioritizing markets, industries, and accounts

Outcome:

  • Turning data into usable insights
     
4:45 – 5:15 p.m.
FROM SALES DATA TO MARKETING STRATEGY

Focus:

  • Translating insights into messaging and positioning
  • Aligning sales priorities with marketing focus
  • Setting up Day 2 framework

Outcome:

  • Clear transition from sales intelligence → marketing plan
     
Evening
NETWORKING RECEPTION / DINNER
Wednesday, October 28, 2026
DAY 2 – BUILDING A PRACTICAL MARKETING PLAN
8:30 – 9 a.m.
BREAKFAST & NETWORKING
9 – 10 a.m.
MARKETING FUNDAMENTALS FOR FOUNDRIES

Focus:

  • What marketing actually means in a foundry environment
    Core elements: positioning, messaging, visibility
    What works vs. what doesn’t

Outcome:

  • Clarity on simple, effective marketing
     
10 – 10:30 a.m.
BREAK
10:30 – 11:30 a.m.
HOW TO BUILD A MARKETING PLAN USING YOUR SALES DATA

Focus:

  • Aligning marketing activities to sales priorities
  • Selecting the right channels (email, website, sales tools)
  • Setting realistic goals for small or non-existent teams

Outcome:

  • Step-by-step structure for a marketing plan
     
11:30 a.m. – 12:30 p.m.
BUILD YOUR MARKETING PLAN

Activities:

  • Identify target markets and triggers
  • Define key messages and priorities
  • Outline 3–5 actionable marketing activities

Outcome:

  • Attendees leave with a draft marketing plan they can implement