Advancing technology is changing metalcasting, and the need to build bridges to new customers and maintain contact with existing ones requires constant attention.
Unlike some communication channels, print becomes increasingly effective with repeated exposures. “The right hard copy magazine is more like a conversation with audience segments like designers and purchasers of metal castings,” said Rich Jefferson, VP of Marketing & Communications at AFS.
“That’s why Metal Casting Design & Purchasing is being relaunched in November as Casting Source magazine. It’s time to refresh the conversation with designers and buyers.”
AFS’ new magazine for casting designers and buyers features articles on casting capabilities, conversions, research and development, supply chain management and related topics. Casting Source will reach the same audience as Metal Casting Design & Purchasing, but it’s being updated to target even more readers and give advertisers the maximum opportunity to meet their goals.
The magazine will feature a new design, new columns and articles, and more content from contributing authors who work in the industry. The new name reflects the magazine’s goal to be the leading resource for end-users who seek high-quality, cost-effective castings. Casting Source will continue to show readers the benefits of metalcasting and how they can connect with quality North American foundries for their parts needs.
Like Metal Casting Design & Purchasing, Casting Source will be printed every other month, six times a year, and be delivered by mail and email. AFS will continue to publish the well-known and well-used Casting Source Directory in the summer.
Current subscribers to Metal Casting Design & Purchasing will continue to receive Casting Source without interruption. To sign up for a free subscription or to send one to a client, visit CastingSource.com. For editorial information, email Managing Editor Shannon Wetzel at swetzel@afsinc.org. For advertising, contact Advertising Sales Manager David Kathe at dkathe@afsinc.org.