Trade show pro offers free web training to CastExpo exhibitors

One of highest-rated trade show educators in the country will host an exclusive webinar for CastExpo 2019 exhibitors at 9 a.m. CT Oct. 2.

Richard Erschik, who has a reputation in the trade show industry for generating and qualifying leads, will demonstrate how to get the most from North America’s biggest metalcasting trade show, CastExpo—before, during and after the event. The webinar is offered to CastExpo exhibitors at no cost.

“Expecting your salesforce to simply take all the leads you send them after your show and ‘dial for dollars’ is simply an unrealistic expectation today,” Erschik said in Exhibit City News. Instead, Erschik teaches exhibitors the trade show shortcuts he had to learn “the hard way,” according to his biography. Erschik has been a featured speaker and presenter at the EXHIBITOR Show in Las Vegas for 18 years.

The webinar will teach CastExpo booth and sales staff how to increase booth traffic, engage visitors and assure 100% lead follow-up. All CastExpo exhibitors are strongly encouraged to register for Erschik’s webinar, “Get the Most from Pre-During-Post Trade Show Exhibiting,” by clicking here.

CastExpo, presented once every three years by the American Foundry Society, is the largest gathering of the North American metalcasting supply chain. CastExpo 2019 will be April 27-30, 2019, at the Georgia World Congress Center in Atlanta, Georgia.

The American Foundry Society is a dynamic technical and advocacy organization that serves and represents the $33 billion metalcasting industry. AFS is the only association serving the entire industry, including all metals and processes, with a three-part focus on advocacy, education, and innovation. AFS also publishes Modern Casting and Metal Casting Design & Purchasing magazines and presents Metalcasting Congress and CastExpo, the largest metalcasting trade events in North America. Founded in 1896, the organization is based in Schaumburg, Illinois, with an advocacy office in Washington, D.C. More information is available at