This presentation shows how foundries and melt shops can elevate their visibility even when Marketing duties are handled by HR, Sales, Customer Service, or other small teams. It highlights practical, easy-to-execute approaches to brand building, smart budgeting, social media, AI-assisted content creation, and basic analytics. Learn how choosing a clear long-term theme allows even minimal budgets to support multi-year campaigns—such as producing one strong ad per year—while maintaining consistency. By applying lean marketing principles and tracking simple, meaningful metrics, cross-functional teams can stretch time and budget while building a stronger, more memorable market presence.
This AFS Members Only Webinar will begin at 1:00 p.m. CT
This AFS Members Only Webinar will begin at 1:00 p.m. CT
Start date
1:00 PM
End date
2:00 PM