The market isn't standing still. Neither can your commercial strategy.
Casting buyer behavior is changing faster than most commercial teams realize.
Government policy is reshaping manufacturing investment. Artificial intelligence is changing how buyers research suppliers. Customer expectations continue to evolve. Competitors are repositioning.
Commercial growth no longer depends solely on producing exceptional castings.
It depends on understanding where the market is going, how customers make buying decisions, and how sales and marketing work together to create competitive advantage.
The 2026 Foundry Marketing & Sales Conference was built to help foundry leaders do exactly that.
Cancellations & Substitutions
AFS presents a variety of technical and management conferences (in both in-person and virtual formats). The refund policy for AFS conferences is as follows: 1) Substitutions are accepted at no charge at any time up until the start of the conference; 2) Full refunds are offered if AFS is notified in writing of cancellation at least 30 days in advance of the conference. No refunds or credits are available for less than 30 days written notice.
Casting buyer behavior is changing faster than most commercial teams realize.
Government policy is reshaping manufacturing investment. Artificial intelligence is changing how buyers research suppliers. Customer expectations continue to evolve. Competitors are repositioning.
Commercial growth no longer depends solely on producing exceptional castings.
It depends on understanding where the market is going, how customers make buying decisions, and how sales and marketing work together to create competitive advantage.
The 2026 Foundry Marketing & Sales Conference was built to help foundry leaders do exactly that.
Cancellations & Substitutions
AFS presents a variety of technical and management conferences (in both in-person and virtual formats). The refund policy for AFS conferences is as follows: 1) Substitutions are accepted at no charge at any time up until the start of the conference; 2) Full refunds are offered if AFS is notified in writing of cancellation at least 30 days in advance of the conference. No refunds or credits are available for less than 30 days written notice.
Start date
8:00 AM
End date
12:30 PM