2018 Marketing & Sales Conference

The Westin O'Hare
December 11-12, 2018

Overview

Join us for the foremost marketing and sales conference in metalcasting, December 11-12, 2018 held at the Westin in Rosemont, Illinois (the Westin O’Hare).

You will learn from leading figures in sales and marketing. Your sales and marketing teams will have the opportunity to learn from their peers and explore new ideas about industry best practices. The takeaways from learning sessions and networking opportunities will benefit your team now and in the future as your marketing efforts build your sales pipeline.

AFS is uniquely qualified to understand the challenges of metalcasting sales and marketing departments, and to offer an agenda that will prepare you to move forward into 2019. 

Marketing and sales in metalcasting come together at the AFS 2018 Marketing & Sales Conference. Join us, December 11-12, 2018 at the Westin in Rosemont, Illinois (the Westin O’Hare), for the AFS Marketing & Sales Conference.

Detailed program agenda included at the bottom of the page

Location

  • The Westin O'Hare
  • Rosemont, Illinois
  • December 11-12, 2018
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Hotel Information

Westin
  • The Westin O'Hare
  • Rosemont, Illinois

Disembark at Chicago's International O'Hare Airport and instantly make your way to the Westin O'Hare. Our hotel offers travelers a convenient shuttle service to and from the terminals, ensuring a seamless arrival and departure. Feel empowered to explore the greater Chicago area from our Rosemont hotel, which is located within walking distance of the Blue Line train, plus situated near prominent area attractions like Allstate Arena.

Speakers

Selling Boldly: How to Quickly Grow Your Sales
Alex Goldfayn
CEO of Evangelist Marketing Institute, LLC.

Best-selling author and CEO Alex Goldfayn will deliver a fastpaced session on growing sales with simple, powerful, no-cost techniques. Alex will detail 10 growth behaviors you can implement as soon as you get back to work. Apply only a few of the approaches he presents and your sales will grow. They won’t have a choice!

Goldfayn shares his sales knowledge in a column for InCast magazine, a publication of the Investment Casting Institute. His latest book is Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales.

Reputation Management for Manufacturers in the Digital Ages
Steve Carr
Managing Director, Dresner Corporate Services

Steve Carr is a corporate reputation management expert. He rebranded ValuJet as AirTran, provided the PR defense strategy for Evanston Northwestern Hospital in landmark litigation brought by the FTC, and served on the international PR committee of globalbanking giant ABN AMRO. His achievements are documented in the marketing textbook IMC by Tom Duncan and in The Fall of Advertising and Rise of PR by Al and Laura Ries.

Carr’s presentation will help you understand the competitive advantage that comes with an excellent corporate reputation. Social media and crisis management will be on the menu.

The Now Revolution: 7 Shifts to Make Your Business Smarter, Faster, and More Social
Amber Naslund
Head of Marketing, Five Foxes Group + Senior Content Marketing Evangelist, LinkedIn

Speed kills. It also wins. No time for contemplation when every customer is a reporter, and every employee is a marketer. You must be ready to react to praise or punishment, real-time. You need to change your company—from the inside out—to succeed at meeting the challenges of NOW.

Author of The Now Revolution, Naslund’s session will teach you:
• Key changes to succeed—and thrive—in the digital era
• Why transparency and engagement are critical in every business
• Changes you can make tomorrow to adapt to a real-time world

Sales Hides Sins ... But the Wrong CRM Will Kill Sales
Chad Root
President, Spearhead Sales and Marketing

Chad Root has made a career out of transforming small and midsize sales organizations into systems-driven machines, and he has led dozens of CRM and marketing automation implementations. In his presentation, you’ll learn about the highest-leverage features of modern CRM and marketing automation platforms and see specific uses in Hubspot and ONTRAPORT.

Root earned his stripes selling to well-known companies including General Motors, Ford, Frigidaire, Pactiv, Solo Cup, and many others. An architect by training, he brings both technical and creative perspectives to the world of sales and marketing. Root has shared his methodologies on speaking circuits with Renaissance Executive Forums, Ball State’s Digital Marketing Summit and numerous regional workshop events.

Transform Your Customer Conversations With Messaging Maps
Jocelyn Hoffman
Director of Marketing, Simpson Technologies

Jocelyn Hoffman aligns high-impact marketing with sales power to maximize revenue. Her presentation will teach you to elevate your conversations with prospects and customers, in both sales interactions and marketing communications, to be more articulate and differentiate yourself from your competition.

Prior to joining Simpson Technologies, Hoffman held marketing leadership roles in Fortune 500 corporations and small businesses. Drawing on her experience as a sales representative early in her career, she helps transform sales performance through joint marketing efforts.

Marketing Fans of Big Ass Fans Marketing
Rachel Sawyer
Creative Director, Big Ass Fans

As Creative Director with Big Ass Fans, Rachel Sawyer has a unique role at a company with fascinating positioning in the metalcasting universe -- and not just because of its inventive name and branding. As an OEM, BAF is a casting buyer. But the company also sells its fans to metalcasters. Rachel has been eye-deep in all aspects of BAF marketing campaigns and comes equipped to tell the story of these times at the AFS Marketing & Sales Conference.

“I work where I am passionate and motivated about what I do, the people I work with, and where I am challenged to help make a difference, in my company, in my coworkers and in the world around me,” Rachel says. Along with her time with BAF, Rachel has helped start a nonprofit and was the very junior member of a planning committee for one of the oldest music festivals. You can ask here which one when you meet her at the conference.

SEO for Manufacturing Companies - What is it? Do you need it? Where’s the ROI?
Steve Schmidt
President, Effect Web Agency

Steve Schmidt is the founder and President of Effect Web Agency, a full-service web design company, with clients ranging from small businesses to billion-dollar, multi-national corporations. Schmidt and his team use both creative and technical processes to build high-performance websites along with strategic marketing plans that grow businesses. With 15 years of SEO experience, he has helped manufacturing clients rank number one for their industries in national search results. His presentation will explain SEO and give practical steps on how to use it to improve your visibility.

“I understand the mounting challenges that businesses face in an increasingly digital world. Top companies need to carefully craft brand experiences across multiple platforms. My passion is to help people focus on the right goals and craft a marketing strategy for reaching them. This includes defining their unique value proposition and implementing appropriate strategies like SEO.”

Accelerating the Sales Cycle
Parin Mody
Managing Partner at StratMG

Parin Mody is a managing partner at StratMG, a resource partner with the Illinois Manufacturing Excellence Center. Mody’s focus is helping B2B companies do more with less – less time, fewer people, etc. This presentation will teach you to leverage technology to create personalized prospect journeys, craft an end-to-end process that shortens your sales cycle, and develop key metrics to analyze the effectiveness of your sales process and your marketing ROI.

A graduate of Western Illinois University, Mody holds an MBA from Northwestern University’s Kellogg School of Management. Prior to joining StratMG, Mody has worked in engineering and product development at Cummins Allison and 3Com.

Conference Agenda

Tuesday, December 11, 2018
8:50 - 9 a.m.
Welcome to the conference!

Doug Kurkul, AFS CEO

9 - 10:15 a.m.
Sales Hides Sins ... But the Wrong CRM Will Kill Sales

Chad Root, President, Spearhead Sales and Marketing

10:15 - 10:30 a.m.
Break
10:30 a.m. - Noon
The Now Revolution: 7 Shifts to Make Your Business Smarter, Faster, and More Social

Amber Naslund, Head of Marketing, Five Foxes Group + Senior Content Marketing Evangelist, LinkedIn

Noon - 1 p.m.
Lunch
1 -2:15 p.m.
Reputation Management for Manufacturers in the Digital Age

Steve Carr, Managing Director, Dresner Corporate Services

2:15 - 2:30 p.m.
Break
2:30 - 4 p.m.
Big Ass Marketing

Rachel Sawyer, Creative Director, Big Ass Fans

4 - 5 p.m.
Interactive Ask-a-Metalcaster Tables
6 - 7 p.m.
Evening Reception
Wednesday, December 12, 2018
9 - 10:15 a.m.
Accelerating the Sales Cycle

Parin Mody, Managing Partner at StratMG

10:15 - 10:30 a.m.
Break
10:30 - 11:45 a.m.
Selling Boldly: How to Quickly Grow Your Sales

Alex Goldfayn, CEO of Evangelist Marketing Institute, LLC

11:45 a.m. - 1 p.m.
Lunch
1 - 2:15 p.m.
SEO for Manufacturing Companies - What is it? Do you need it? Where’s the ROI?

Steve Schmidt, President, Effect Web Agency

2:15 - 2:30 p.m.
Break
2:30 - 3:45 p.m.
Transform Your Customer Conversations with Messaging Maps

Jocelyn Hoffman, Director of Marketing, Simpson Technologies

Registration

Registration Fees

List price: $1,045.00

Member price: $695.00

Cancellations & Substitutions

Cancellations & Substitutions Substitutions will be accepted anytime. However, cancellations of confirmed registrants with full refund of fees will not be accepted unless received at least two weeks prior to the conference date. In the unlikely event the conference is cancelled for any reason, AFS liability is limited to the return of the registration fee.

Sponsors