2018 Marketing & Sales Conference

The Westin O'Hare
December 11-12, 2018

Overview

Join us for the foremost marketing and sales conference in metalcasting, December 11-12, 2018 held at the Westin in Rosemont, Illinois (the Westin O’Hare).

You will learn from leading figures in sales and marketing. Your sales and marketing teams will have the opportunity to learn from their peers and explore new ideas about industry best practices. The takeaways from learning sessions and networking opportunities will benefit your team now and in the future as your marketing efforts build your sales pipeline.

AFS is uniquely qualified to understand the challenges of metalcasting sales and marketing departments, and to offer an agenda that will prepare you to move forward into 2019. 

Marketing and sales in metalcasting come together at the AFS 2018 Marketing & Sales Conference. Join us, December 11-12, 2018 at the Westin in Rosemont, Illinois (the Westin O’Hare), for the AFS Marketing & Sales Conference.

Detailed program agenda included at the bottom of the page

Location

  • The Westin O'Hare
  • Rosemont, Illinois
  • December 11-12, 2018
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Hotel Information

Westin
  • The Westin O'Hare
  • Rosemont, Illinois

Disembark at Chicago's International O'Hare Airport and instantly make your way to the Westin O'Hare. Our hotel offers travelers a convenient shuttle service to and from the terminals, ensuring a seamless arrival and departure. Feel empowered to explore the greater Chicago area from our Rosemont hotel, which is located within walking distance of the Blue Line train, plus situated near prominent area attractions like Allstate Arena.

Speakers

Selling Boldly: How to Quickly Grow Your Sales
Alex Goldfayn
CEO of Evangelist Marketing Institute, LLC.

Best-selling author and CEO Alex Goldfayn will deliver a fastpaced session on growing sales with simple, powerful, no-cost techniques. Alex will detail 10 growth behaviors you can implement as soon as you get back to work. Apply only a few of the approaches he presents and your sales will grow. They won’t have a choice!

Goldfayn shares his sales knowledge in a column for InCast magazine, a publication of the Investment Casting Institute. His latest book is Selling Boldly: Applying the New Science of Positive Psychology to Dramatically Increase Your Confidence, Happiness, and Sales.

Reputation Management for Manufacturers in the Digital Ages
Steve Carr
Managing Director, Dresner Corporate Services

Steve Carr is a corporate reputation management expert. He rebranded ValuJet as AirTran, provided the PR defense strategy for Evanston Northwestern Hospital in landmark litigation brought by the FTC, and served on the international PR committee of globalbanking giant ABN AMRO. His achievements are documented in the marketing textbook IMC by Tom Duncan and in The Fall of Advertising and Rise of PR by Al and Laura Ries.

Carr’s presentation will help you understand the competitive advantage that comes with an excellent corporate reputation. Social media and crisis management will be on the menu.

The Now Revolution: 7 Shifts to Make Your Business Smarter, Faster, and More Social
Amber Naslund
Head of Marketing, Five Foxes Group + Senior Content Marketing Evangelist, LinkedIn

Speed kills. It also wins. No time for contemplation when every customer is a reporter, and every employee is a marketer. You must be ready to react to praise or punishment, real-time. You need to change your company—from the inside out—to succeed at meeting the challenges of NOW.

Author of The Now Revolution, Naslund’s session will teach you:
• Key changes to succeed—and thrive—in the digital era
• Why transparency and engagement are critical in every business
• Changes you can make tomorrow to adapt to a real-time world

Sales Hides Sins ... But the Wrong CRM Will Kill Sales
Chad Root
President, Spearhead Sales and Marketing

Chad Root has made a career out of transforming small and midsize sales organizations into systems-driven machines, and he has led dozens of CRM and marketing automation implementations. In his presentation, you’ll learn about the highest-leverage features of modern CRM and marketing automation platforms and see specific uses in Hubspot and ONTRAPORT.

Root earned his stripes selling to well-known companies including General Motors, Ford, Frigidaire, Pactiv, Solo Cup, and many others. An architect by training, he brings both technical and creative perspectives to the world of sales and marketing. Root has shared his methodologies on speaking circuits with Renaissance Executive Forums, Ball State’s Digital Marketing Summit and numerous regional workshop events.

Transform Your Customer Conversations With Messaging Maps
Jocelyn Hoffman
Director of Marketing, Simpson Technologies

Jocelyn Hoffman aligns high-impact marketing with sales power to maximize revenue. Her presentation will teach you to elevate your conversations with prospects and customers, in both sales interactions and marketing communications, to be more articulate and differentiate yourself from your competition.

Prior to joining Simpson Technologies, Hoffman held marketing leadership roles in Fortune 500 corporations and small businesses. Drawing on her experience as a sales representative early in her career, she helps transform sales performance through joint marketing efforts.

Big Ass Marketing
Lindsey Hancock
Social Media Manager, Big Ass Fans

Big Ass Fans kills it on social media, and speaker Lindsey Hancock, the online moderator of all social media for Big Ass Fans, is a major reason the company has such a potent online footprint. Hancock watches over the global “voice” of Big Ass Fans. In a powerful use of the brand, she employs jokes and hilarious videos while representing the company and its commitment to its customers 24/7.

Hancock’s journey to joining Big Ass Fans is a story in itself. Hancock majored in creative advertising and spent her first post-college years working for an architectural and engineering firm. After gaining valuable marketing skills and valuable insights into industry, (what is a “charette”?), Hancock decided some fun was in order and left for Lexington-based Big Ass Fans, a contrarian brand that makes the most of it.

Search Engine Optimization: What You Need to Know
Kyle Milan
CEO of 5 Fold Agency

With 18 years of experience, Kyle Milan is known as the “go-to” source for all marketing strategy and tactics within the industrial and manufacturing sectors. His business, 5 Fold Agency, has manufacturing clients with revenues from $4 million to $2.5 billion.

Milan focuses on tangible tactics that can be implemented immediately in web design and SEO, social media marketing and advertising, content marketing, and pay-per-click. He’s a high-energy, tell-it-how-it-is guy who has a fast-growing channel on YouTube with free content on sales and marketing.

Accelerating the Sales Cycle
Parin Mody
Managing Partner at StratMG

Parin Mody is a managing partner at StratMG, a resource partner with the Illinois Manufacturing Excellence Center. Mody’s focus is helping B2B companies do more with less – less time, fewer people, etc. This presentation will teach you to leverage technology to create personalized prospect journeys, craft an end-to-end process that shortens your sales cycle, and develop key metrics to analyze the effectiveness of your sales process and your marketing ROI.

A graduate of Western Illinois University, Mody holds an MBA from Northwestern University’s Kellogg School of Management. Prior to joining StratMG, Mody has worked in engineering and product development at Cummins Allison and 3Com.

Conference Agenda

Tuesday, December 11, 2018
9 - 10:15 a.m.
Sales Hides Sins ... But the Wrong CRM Will Kill Sales

Chad Root, President, Spearhead Sales and Marketing

10:15 - 10:30 a.m.
Break
10:30 a.m. - Noon
The Now Revolution: 7 Shifts to Make Your Business Smarter, Faster, and More Social

Amber Naslund, Head of Marketing, Five Foxes Group + Senior Content Marketing Evangelist, LinkedIn

Noon - 1 p.m.
Lunch
1 -2:15 p.m.
Reputation Management for Manufacturers in the Digital Age

Steve Carr, Managing Director, Dresner Corporate Services

2:15 - 2:30 p.m.
Break
2:30 - 4 p.m.
Big Ass Marketing

Lindsey Hancock, Social Media Manager, Big Ass Fans

4 - 5 p.m.
Interactive Ask-a-Metalcaster Tables
6 - 9 p.m.
Evening Reception
Wednesday, December 12, 2018
9 - 10:15 a.m.
Accelerating the Sales Cycle

Parin Mody, Managing Partner at StratMG

10:15 - 10:30 a.m.
Break
10:30 - 11:45 a.m.
Selling Boldly: How to Quickly Grow Your Sales

Alex Goldfayn, CEO of Evangelist Marketing Institute, LLC

11:45 a.m. - 1 p.m.
Lunch
1 - 2:15 p.m.
Search Engine Optimization: What You Need to Know

Kyle Milan, CEO of 5 Fold Agency

2:15 - 2:30 p.m.
Break
2:30 - 3:45 p.m.
Transform Your Customer Conversations with Messaging Maps

Jocelyn Hoffman, Director of Marketing, Simpson Technologies

Registration

Registration Fees

List price: $1,045.00

Member price: $695.00

Sponsors