Didion: See How One brass foundry reclaimed $321,867 in three months.

Modern Casting

Blog On, Metalcasters

A metalcaster is now blogging.

Incredible, huh? Never thought you’d see the day, did you?

And for every person who is amazed by this news, we’ll bet there are two people who think it’s not a good idea. “Waste of time,” those people will say. Well let us tell you why it’s a great idea.

Besides the obvious benefits of getting the story of your business out there in the public record, writing a blog is a dynamite way to increase your website traffic. When Joe Public goes to Google and types in “castings,” he will get a number of returns. How does Google decide which websites to offer? For one thing, it likes websites that are rich with keywords and updated regularly. A blog gives your site both of those things.

The blogger is Bremen Castings, and the entries date back to March 18 of this year. The company may or may not be seeing returns on that investment of time and effort just yet (improving your search engine popularity is a gradual process), but we’re willing to bet it will pay off in the long run.

For more information on how to improve your website traffic, check out this article in MODERN CASTING, then sit down and get to work. You’ve got a blog to start.

Comments

05-27-2014 00:46 - Peter Griffiths
Social media and blogging has helped the casting industry grow by leaps and bounds with their reach.

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