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What Do You Think?

Seven short months ago, I accepted my position as assistant editor for Metal Casting Design & Purchasing Magazine and was introduced to the world of metalcasting.
 
I have my degree in journalism to thank, but I could not hide that I was coming from the field of cosmetics to one of molding, coring, designing, gating, melting and pouring. And, I was overwhelmed.
 
As it turns out, I have family ties to metalcasting. While the majority of my family work is in manufacturing, hands-on-type jobs, I was surprised to learn that my uncle is a metalcaster. So, as I prepared to dive in to a new field and culture, I knew I was well supported and had a tiny bit of background to work with.
 
During these seven months I have made every attempt to pay close attention and learn when opportunities are presented—visiting metalcasting facilities, doing research, taking a stab at feature articles and being the voice of our various social media outlets.
 
Most recently, I had the opportunity to re-design our digital and print newsletters and assist in fine tuning our new website. The old newsletters represented a copy and paste, regurgitation of the news and information already posted in various areas of our website. With the new designs, our staff wondered: “What do our readers want to see and what is interesting to include?”
 
Sure, we can tally website visitors, total clicked-on items and track visit lengths, but at the end of the day, those results are just numbers. And, the questions still exist. What do you, our readers, visitors and members want to see and read? What catches your interest? What do you think?

The new website represents many months of work, staring at computer screens, clicking on links and redirecting them. The newsletters follow suit, requiring representation of our new, comprehensive site in one tiny email. But our objective remains the same—we are the metalcasting trade publication committed to supporting the designers and buyers of castings with all of the news, information and stuff that interests you.


Dear Metalcasting Industry

Dear Metalcasting Industry,
I’ve had a nice time getting to know you over the past six and a half years.

When I first walked into the offices of the American Foundry Society in February 2006, I didn’t know slag from silica or cores from copes. What a long way we’ve come, you and I.

Today is my last day as managing editor of Metal Casting Design & Purchasing magazine. While my work with you feels anything but done, my wife was offered a great job in Virginia, and she had to take it.

This isn’t goodbye, metalcasting industry. After all this time exploring your ins and outs, I know one thing is certain—you’re everywhere. When my family climbs into our car for the drive away from Illinois, you’ll be there. When I cook the first meal in my new home, you’ll be there. And when I walk down the streets of my new city, you’ll be there too.

And oh the memories you’ve provided me. You took me all across this nation, metalcasting industry, from the Amish country in Pennsylvania to the deserts of Arizona. In addition to sending me to nearly half our great states, you allowed me to stamp my passport in Canada, Mexico and Brazil. I know more about manufacturing today than I ever thought I would, and I am a better person for it.

Please, metalcasting industry, don’t make this harder than it has to be. I’ll miss you too, but you know as well as I do that life is cyclical. I’ve seen you through the roaring times of the mid-2000s, to the Great Recession, to your burgeoning recovery. Certainly you’ll have no problem seeing me through a simple change of location.

My only regret is I won’t have the chance to see what you become in the future. With economic conditions improving and research and development investments on the rise, I see nothing but clean, defect-free castings on the horizon.

Best of luck to you, metalcasting industry, not to mention all the wonderful people you’ve introduced me to over the years. With their help, I know you’ll succeed.

Sincerely,
Shea Gibbs


A Tale of Two Economies

When the subject of the economy comes up these days, it seems to me I’m living in two worlds. In the world reported by the popular press, the economy is still struggling, with job creation minimal and international financial crises creating uncertainty among investors worldwide.

But in the manufacturing world, many anecdotal reports indicate the economy is recovering.

In the latest sign this is the case, rapid casting producer Clinkenbeard was featured on a local news channel as a company that has been able to grow despite the flagging economy.

“We have a strategy that should work in any economy,” company Vice President Reg Gustafson told the Rockford, Ill., CBS affiliate. “We’re investing in people. People are the hardest thing to get.”

Gustafson said Clinkenbeard has added four full-time employees since October, and it isn’t the only company in the metalcasting world that has reported similar growth. We can only hope the trend will continue and our two economic worlds will realign in the near future.


Welcome to Our New Website

Magazines and Multimedia Screenshot

In the last couple of years, Metal Casting Design & Purchasing (MCDP)—like most publications these days—has made a strong push to better serve and interact with our audience on the web.

Last week, we unveiled an upgraded website that meshes everything we want to be, with opportunity for further growth down the road.

On the new site, you’ll find a more visually appealing home page, a better blog-reading experience, and quicker access to the items we add to the website frequently, such as photo galleries, audiocasts, online-only articles and breaking industry news.

 

If you are looking for a job or a new employee, take advantage of our Metalcasting Career Center, which is now integrated with the rest of the MCDP and American Foundry Society websites for single log-in across all sites (including the AFS Library, bookstore and Community Sharepoint).  

Check back frequently to our new Castingpedia—an ever growing library of casting process, alloy, design and purchasing articles, columns and case studies.

And stay tuned…we have more in store over the course of the next few months.

If you haven’t yet, poke around our new website to see all our new features. And let us know what types of content you’d like to see here in the future.

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