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Please Join Us in Fort Worth

Our reader surveys consistently tell us the same thing. Metal Casting Design & Purchasing readers appreciate the a) casting innovations and conversion case studies, b) articles on process and material selection and c) practical design information they receive in MCDP and nowhere else.

Similarly, casting designers, purchasers and specifiers will be gathering in Fort Worth, Texas, from April 3-5 of this year, for the annual AFS Metalcasting Congress. They will be there—and I hope you will be there as well—because it makes them better in the work and profession.

“Wait,” you might say, “isn’t Metalcasting Congress only for foundries and foundry suppliers?” The truth is that many, many successful casting buyers and designers make it a point to attend Metalcasting Congress every spring, for some of the same reasons they read MCDP.

Dozens of foundries will be exhibiting in the Cast in North America section of the show floor. Each exhibit will be staffed by technical and sales personnel who are able to respond to the full range of inquiries and questions you might have. In some cases, you’ll be able to strengthen a relationship with a foundry you already buy from, while in others, you can develop new relationships or explore the benefits of converting a project to a casting.

Your floor pass will also serve as your ticket to several compelling addresses. Renowned economist Stephen Moore, who advised the Trump campaign in 2016 and counseled congressional leaders on the recent adoption of tax-reform legislation, will be the Keynote Speaker on April 5. He will provide insight that will benefit you and your company’s financial planning for the year to come.

AFS Vice President Jean Bye, the President and CEO of Dotson Iron Castings, will provide a Keynote Address on April 3, describing her firm’s experience in recovering from a major fire. On April 4, Dan Oman of Haley Aldrich will deliver the annual Hoyt Lecture on environmental, safety and health matters.

Moreover, the AFS Institute will be providing a session on effective practices in a diverse workforce. Other topics and speakers will be presented at the Hub on the show floor nearly every hour. An optional tour of Midland Manufacturing Co. foundry in Fort Worth will be offered, as well.

Those purchasing an Exhibits & Education pass will be able to attend a number of sessions of interest specific to them, including topics on material and process developments, casting design advancements, simulation software, and identifying casting defects. All of this will occur in one of the nation’s top destinations for business travel, the intriguing community of Fort Worth.

For more information, please contact Ben Yates, AFS Vice President for Business Development, at 800-537-4237, or byates@afsinc.org. We look forward to seeing you in Fort Worth!  

Click here to see this story as it appears in the January/February 2018 edition of Metal Casting Design & Purchasing


Patent Trolls Exist

Many readers may have been introduced to the term “patent troll” and wonder exactly what a patent troll is and whether they really exist. If you are a viewer of the HBO series Silicon Valley that debuted in 2014, you might have noticed a character named Stuart Burke. Stuart makes money by using patents as legal weapons through lawsuits and the mere threat of lawsuits. Another common definition of a patent troll includes people and businesses that own patent rights but do not produce any goods or innovation based upon those patents. Some refer to these parties as non-practicing entities, or NPEs.

NPEs often gain patents through purchase agreements from individual inventors and corporations who feel that payment of maintenance fees to the U.S. Patent and Trademark Office are no longer worth the cost. Other patents are purchased in bankruptcy proceedings. After gaining the patents, the NPE evaluates how closely other businesses are practicing to the claimed invention of the purchased patent(s). If the NPE can make a business case for action, they will threaten to sue for patent infringement and may even eventually make it to a courtroom.  Because the cost of patent infringement litigation is quite high, many accused infringers simply bow to the pressure of the threat of a lawsuit and sign a license or a settlement agreement. These agreements can often earn the NPE a relatively large amount of money, thus providing an incentive to continue.

Unfortunately, patent trolls still exist.  Patent trolls were put in the spotlight in the May 2017 U.S. Supreme Court ruling in TC Heartland v. Kraft Food Brands Group. Patent cases generally don’t get a lot of media attention, such as the Heartland case, but characters in media such as Stuart Burke can help many people understand many of the issues at hand.

The TC Heartland case addressed venue for patent infringement litigation cases, which many hoped would deal a potentially huge blow to the Eastern District of Texas (EDTX) and its “rocket docket,” the long-favored venue for patent infringement plaintiffs. The EDTX has long been known to be friendly to patent infringement plaintiffs, and the docket schedule tends to move a good bit faster than many other district courts around the U.S.

While the TC Heartland case has provided a ruling that may seem to give some relief to alleged infringers from unscrupulous NPEs, many issues remain unsettled. Clearly, it will take more time to settle the issues involved with venue and how district courts will interpret the Supreme Court’s ruling. Because a majority of American corporations choose to incorporate in Delaware, and because patent suits there typically rule in favor of NPEs, a large number of cases could move to Delaware. Some experts have predicted that filings in the EDTX will decrease by roughly 70% (about 1,000 fewer cases per year), with the majority of those cases instead being filed in Delaware or the Northern District of California—home to many frequent patent infringement defendants.

Another bright spot on the horizon has been the House of Representatives Judiciary Committee Intellectual Property subcommittee. The chairman, Darrell Issa (R-California) is a holder of 30-plus patents and indicated that his subcommittee would consider new legislation to address litigation venue issues. This remains to be seen, and true venue clarity will take some time. Indeed, the EDTX asserts that it will remain a powerhouse of judicial rulings in patent suits, regardless of the TC Heartland case. Some associated with the court indicate that fewer cases may even provide some benefits to the court. In the meantime, there are countless opportunities for litigation thanks to global innovation, particularly in the areas of digital technology. Historically, NPEs have capitalized on large digital shifts that create new opportunities to make money. This was seen in the 1990s with the rise of the internet, when NPEs purchased and asserted large numbers of internet patents. NPEs may do so again, seizing upon emerging opportunities and vulnerabilities created by the cloud, artificial intelligence, the “internet of things,” and so on.

With the patent troll situation still in flux, companies cannot afford to let their guard down in regard to intellectual property protection and business strategy. Technology shifts provide nearly limitless new avenues for NPEs to assert infringement, and it is becoming clear that protection from the courts and Congress may be a long way down the road. As hopeful as some practitioners were about TC Heartland, it certainly hasn’t stopped NPEs. Intellectual property owners must acknowledge this and adjust accordingly—it remains a murky situation for characters like Stuart Burke, at least for now.  

Click here to see this story as it appears in the January/February 2018 edition of Metal Casting Design & Purchasing


Anticipatory Organizations Know the Future, and So Can You

If you could learn a business method that let you know the future with greater certainty, would you be interested? We’re not talking about the kind of predictive analysis that sounds more like fortune telling by your local psychic with the carnival images on the hand-painted sign out front.

If certainty about the future interests you, consider The Anticipatory Organization by Daniel Burrus.

Burrus’ approach is valuable because of his analysis of hard and soft trends. Since Burrus assumes exponential change is already at work in your industry, he explains why we need to be looking past the usually frenetic present and into the future.

Agility is about the present, and it is, emphatically, not enough. Agility is reactive, and the anticipatory organization must be proactive. To be proactively looking at the future, you must know how to analyze the right data, the right way.

We’re talking about knowing the future based on reason and data.

That’s the purpose of this book. Burrus offers new lenses through which to see the future of your business, with certainty. That’s a brash assertion, considering that uncertainty has been lurking around every corner for companies big and small for at least the past decade.

Burrus, a technological futurist, has worked with large companies, including Microsoft, GE, Deloitte, IBM, ExxonMobil, and Visa. In the interest of full disclosure, I have read Burrus’s TECHNOTRENDS newsletter for years, and almost always found it valuable.

From the first pages, this book resonates of other futuristic analysts, such as Ray Kurzweil, Salim Ismail, and other high-profile technology futurists.

Since the book is written in the context of unstoppable exponential technological change, Burrus argues that his anticipatory method, properly applied, will allow a greater degree predictability than you’ve ever had before.

Does he make his case? The short answer is yes.

Burrus makes it clear from the beginning that he is challenging an existing mindset. Death and taxes are not the only two certainties. Another certainty is the speed of change, also known as exponential change. Companies that fail to intentionally plan with an eye on exponential technological change will find their planning will fail them.

At the heart of the anticipatory method are hard trends that will happen, and soft trends that might happen. The three categories of hard trends are technology, demographics, and government regulation. Technology is going to continue developing at full throttle, the 78 million Baby Boomers will keep aging, and government regulations will continue expanding.

Because of these inescapable hard trends in technology, demographics, and government, no industry will remain static.

Think about what mobile phones were like 15 years ago. Now look at the super-charged computer in your hand you call your cell phone. That’s the exponential growth of the hard technology trend, and that trend is going faster and faster. We know that exponential growth is certain.

Soft trends are trends that might happen. Burrus cites Facebook, which is the dominant platform now, but wasn’t always, and could be knocked from its perch by a rival platform. Social media and its uses might be a hard trend, but within the category, what’s hot, like Facebook, is a soft trend. You must learn to tell the difference between hard and soft trends.

The book is clear and direct, but the mindfulness of the writing is not as exacting as the thinking about ideas. The terms “game changer” or “game changing” are used on both dust flaps, for a chapter title, and at least 26 more times in the text. Okay, we get it. Anticipatory thinking is a fresh, energizing way to approach business.

One of my favorite parts comes in section three, “Shape the Future - Transform Culture.” Burrus talks about “Futureview,” a term for which he has a registered trademark.

“How you view the future impacts much more of the present than many of us realize. In developing and leveraging an Anticipatory Mindset, it’s important to understand that the future doesn’t function in a vacuum. Rather, it’s something of a two-way street. While how you act in the present determines your future, so, too, does your view of the future impact how you think and act in the present,” Burrus writes.

Our futureview determines how we will live today, and who we will be in the future (a place we will all be spending a lot of time).

A key to managing an Anticipatory Organization is persuading employees toward the same shared futureview, instead of looking in the rearview mirror and focusing on just the present.

I recommend this book. Because of my own “futureview,” I’ll probably read it again. 

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