October 1, 2017--Do we need another book on writing? Yes, because as Ann Handley explains, everybody writes. Handley is the Chief Content Officer at MarketingProfs, and her book, “Everybody Writes, Your Guide to Creating Ridiculously Good Content,” offers many ways everyone to improve their writing. We’re looking at you, fellow marketers. And ourselves.
Why did Handley write this book? Because we live on Planet Publisher and everybody writes stuff. If you tweet, blog, post on LinkedIn or Facebook, or send emails on any subject, you write and publish. Since publishing is a privilege, you owe it to your readers—whoever they are—to think of them first.
In the foreword, Nancy Duarte (Owner, Duarte Design), says “If Strunk and White’s ‘The Elements of Style’ and Stephen King’s ‘On Writing’ had a baby, this would be it.”
“Everybody Writes” is such an entertaining child; however, along with the fun, it’s deadly serious about better content creation. (Ms. Handley, please note I used a semicolon while joining independent clauses with “however.”)
We owe it to our audience to write better. As writers, we must be relentless audience advocates. Reading can, and should, be part of a great user experience. Compelling writing serves your audience.
The book has 74 short, quickly digestible chapters, making it easy to read in short bursts. If brevity is the soul of wit, this is a witty book, indeed.
“Everybody Writes” abounds in aphorisms. Saying it “abounds in quotables” would violate one of Handley’s criterion to avoid turning one part of speech into another. “Quotable” is an adjective, not a noun.
For instance, Handley says: “… I might not believe in writer’s block, but I do believe in writer’s evasion.” (If you’re a writer, you know exactly what she means.) “… at some point, you do have to rush your own art. Otherwise, your art sits on its butt on the couch eating chips and salsa.” In other words, “Deadlines are the WD-40 of Writing.” “… no business truly sells to another business; we all sell to people.”
There are two kinds of people, “those who think they can write, and those who think they can’t. (And too often, both are wrong!)”
There is so much more excellent guidance in “Everybody Writes” than I can tell you here. Just applying Handley’s rules for avoiding clichés like the plague, or omitting useless words from the start of your sentences, are enough to make you a better writer, immediately.
The works on writing that I regularly consult are the 1982 edition of Jack Capon’s “The Word,” an Associated Press Guide to Good News Writing, George Orwell’s essay, “Politics and the English Language,” and “The Elements of Style.” Now, “Everybody Writes” will take its place on my shelf next to those so I can refer to it regularly, as well.
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